| 摘要 |
Group profiling with offers distributed through affinity groups is provided. Each affinity group has members who have pre-existing relationships with the affinity group. Savings offers from sponsors are distributed to affinity group members. A member of an affinity group accesses and receives one or more offers through a forum, such as a website, established by the same affinity group. Each distributed offer includes an identifier that is associated with a product and is associated with the affinity group of the member receiving the offer. Upon redemption of an offer at a store, redemption data is recorded and used for profiling the affinity group associated with the identifier of the redeemed offer. The group profiling enables sponsors to find the reach, relevance, and influence of the affinity groups and enables affinity groups to find the most valued offers for their members. |
