发明名称 TELEVISION ADVERTISEMENT PLACEMENT MORE RESISTANT TO USER SKIPPING
摘要 <p>Television equipment detects viewers' actions in skipping temporally interleaved television advertising content and, in response, automatically causes selected television advertising content to be spatially combined with a temporal portion of the viewed television programming content, e.g., juxtaposed adjacent to or overlaid on the television advertising content. As a result of the spatial combination, skipping such juxtaposed or overlaid advertising content would also cause skipping of the corresponding temporal portion of the viewed programming content. In some implementations, once viewer ad skipping is detected, advertising content can spatially combined with subsequently viewed television programs of the same type, or interleaved advertising content can be automatically removed from the remainder of the television program or from subsequently viewed television programs of the same type. Viewer skipping of interleaved advertising can be explicitly detected by detecting user- selected commands during recognized interleaved advertising, or implicitly detected by analysis of sequences of selected user commands.</p>
申请公布号 WO2009088586(A2) 申请公布日期 2009.07.16
申请号 WO2008US85225 申请日期 2008.12.02
申请人 ALMONDNET, INC. 发明人 SHKEDI, ROY
分类号 H04N5/44;H04N7/08 主分类号 H04N5/44
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