| 摘要 |
<P>PROBLEM TO BE SOLVED: To enable users to surely view advertisements, and to enable an advertiser to easily grasp advertising effects when the advertiser pays the use fee of digital contents instead of the users. <P>SOLUTION: A questionnaire preparing part 133 prepares questionnaires by using questionnaire data, and a questionnaire evaluation part 134 evaluates the answers of viewers to the questionnaires, and an advertisement removing part 132 controls the scales of advertising windows based on correct answer rates to the questionnaires. Also, a marketing information transmission part 136 transmits the questionnaire results to a distribution device 200, and a marketing information receiving part 250 of the distribution device 200 registers the questionnaire results in a marketing table 230, and an advertisement effect analysis part 260 analyzes the questionnaire results. <P>COPYRIGHT: (C)2005,JPO&NCIPI |
