A SYSTEM AND METHOD FOR PROVIDING A FUTURES/FORWARD TRADABLE MARKET AND BIDDED PRICE NEGOTIATION FOR INTERNET ADVERTISING

摘要

A system of advertising on the Internet, including: an on-line system for sellers of future advertising space to create advertising contracts; an on-line system for presenting the advertising contracts to purchasers of advertising space; an on-line system for the purchasers of future advertising space to select the sellers' advertising contracts; a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers' advertising in the sellers advertising space; and a system for transferring funds from the purchasers to the sellers after completion and audit of the advertising contracts.