METHOD OF AUTOMATING MARKETING ON DIGITAL CHANNELS

摘要

A method of automating marketing on digital channels includes collecting attributes of users and attributes of users responses to medias displayed via a plurality of different digital channels for marketing stages from first contact to purchase if any on the digital channels. Attributes of user and media are grouped and ordered as a function of user responses. The media displayed to a user is modified at a marketing stage based on one of the user's attributes and response using the groups of attributes. The media displays may be modified on the at least one digital channel using the expected value and the expected cost of subgroups of groups of the grouped attributes to met the marketing goal.