PVR AND METHOD FOR INSERTING A STORED ADVERTISEMENT INTO A DISPLAYED BROADCAST STREAM

摘要

The present invention may be regarded as personal video recorder and a method of displaying a targeted advertisement on a display in conjunction with displaying of a broadcast stream on the display. The method defines a viewer profile of a viewer of the display based on signals received by a controller indicating usage of a viewer control interface by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displayed on the display. The viewer profile is updated based on subsequent signals received by the controller indicating usage of the viewer control interface. The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.