| 摘要 |
This document describes tools capable of managing advertising in the field of digital entertainment content. The tools may enable advertisers to know which advertisements are more effective or are more likely to be effective with all users, users having similar demographic profiles, or a particular user. The tools may do so by building and maintaining profiles for users. These profiles may include many users' interactions with various advertisements, demographic information for the users usable to compare users, explicitly selected preferences of users, users' implicit preferences based on what entertainment content they watch, and other information.
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