METHODS, APPARATUS AND COMPUTER-READABLE MEDIA FOR CONVEYINGTELEVISION PROGRAM ADVERTISEMENTS

摘要

A method, which comprises identifying a television program whose start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot of an advertisement for the television program; and causing an indication of the second content stream t o be transmitted to customer equipment in the form of a marker sent with the firs t content stream. Also, a method, which comprises identifying a television program who se start time falls within a time window of acceptable viewability relative to a promotional time slot appearing within a first content stream, the television program being carried by a second content stream; causing conveyance during the promotional time slot o f an advertisement for the television program; and being attentive to an indicati on that, during the promotional time slot, a selection has been made by customer equipment t o view the second content stream.