| 摘要 |
An auction system for maximizing the advertising efficiency by exposing an advertisement to a plurality of Internet media and an operation method thereof are provided to enable an advertiser client to obtain the expected advertising effect by occupying an advertising area on a plurality of Internet media which belong to an Internet media group. A plurality of Internet media have advertising areas in which advertisements are posted. An auction server(100) provides a plurality of Internet media groups(300) to registered members, and selects a member who wants to post an advertisement through the auction. An advertiser client(200) connects to the auction server and then becomes a member who can post an advertisement. The advertiser client selects one of the Internet media groups and then inputs a bidding price for the selected Internet media.
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