ADVERTISEMENT SYSTEM AND ADVERTISING METHOD

摘要

A promotion in which the medium characteristics of webs are maximized is possible and a significant advertising effect can be obtained by displaying an impactful content. An advertisement system uses a web server (2) disposed on the Internet (5) to display a banner (B11) in a web page (P1) and describe and deliver link information used for transferring between web pages, and uses a browser software executed on a user terminal (1) to receive the data of the web page (P1) and display the received data on a monitor (1a) of the user terminal (1). When a click operation on the banner (B11) is performed on the browser software, an advertising content related to the banner is reproduced and displayed on the entire screen of a display device, after which a transition between web pages is performed according to the link information related to the clicked banner.