PERSONALIZED RETAIL INFORMATION DELIVERY SYSTEMS AND METHODS

摘要

A personalized shopping system can provide for delivery of relevant information that is responsive to the needs and desires of shoppers. Any suitable information can be delivered including, but not limited to, advertisements. By taking one or more preferences or parameters of the shopper into account, the advantages of targeted advertising and/or other information delivery can be achieved with reduced adverse effects on shoppers. To the contrary, the shoppers may benefit from the system, since it is configured to address the needs of the shopper, rather than the needs of only the manufacturer, retailer, advertiser, or other information purveyor. The system can evaluate whether to present information at various opportunities based on the shopper's media preferences. Further, the system may respond to user requests for information. The system may be configured to provide navigational guidance, such as a map through a retail location, for use by a shopper.