| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide an advertisement delivery system which places an advertisement related to consumption behavior of a user in a personal media terminal by placing an advertisement related to the advertisement of a mass media terminal in the personal media terminal further on the basis of the fact that the advertisement of the mass media terminal is given to the user. <P>SOLUTION: The advertisement delivery system 10 connected to the mass media terminal 11 and the personal media terminal 12 so as to transmit and receive data through a communication line receives viewing record data transmitted by the mass media terminal 11 through the communication line, stores a user ID and a CMID included in the received viewing record data in association with each other, accepts bid of the advertisement for a keyword related to the CMID, matches the CMID and an advertisement ID by the keyword, and transmits advertisement data indicated by the advertisement ID to the personal media terminal 12 of the specified user. <P>COPYRIGHT: (C)2009,JPO&INPIT |
