发明名称 System and method for managing search results and delivering advertising and enhanced effectiveness
摘要 A search result management system manages search results provided by each of a plurality of remote search engines and provides targeted advertisement content. The system comprises a search result management component capturing at least one search session executed by a first user interface object. Capturing the search session comprises capturing at least one query session. Capturing each query session comprises: i) capturing a search query posted to a selected search engine; and ii) capturing at one search result item returned by the selected search engine. A user interface object generates an advertisement request to a distribution object and receives an advertisement impression from the distribution object. The advertisement request includes at least on equerry parameter derived from the captured search query. A display of the advertisement impression is rendered in conjunction with a display of the at least one search result item returned by the selected search engine in a user interface object separate and distinct from the first user interface object.
申请公布号 US7552113(B2) 申请公布日期 2009.06.23
申请号 US20060600475 申请日期 2006.11.16
申请人 ROE ROBERT D;ODELL JACK 发明人 ROE ROBERT D.;ODELL JACK
分类号 G06F17/20 主分类号 G06F17/20
代理机构 代理人
主权项
地址