Facilitating interactive advertising in digital television program content through follow-up browsing of selectable advertised offerings presented within such digital television program content

摘要

A method for facilitating interactive advertising in Digital Television (DTV) program content through highlighting of advertised offerings comprises a plurality of operations. An operation is performed for creating an entry in a buyable item list during presentation of DTV program content. The offering response data structure entry is created in response to selection of a buyable item that is visually highlighted within the DTV program content. An operation is performed for facilitating an order fulfillment process for the selected buyable item in response to the buyable item entry in the buyable item list being selected.