发明名称 |
SYSTEMS AND METHODS FOR PROVIDING INTERACTIVE ADVERTISEMENTS THROUGH MEDIA PLAYER SKIN |
摘要 |
An advertisement delivery technology for advertisers to place advertisements within a frame that wraps around media players embedded in web pages (the media player skin) is disclosed. Advertisers develop advertisements suited to be served into media player skin and avail the advertisements on an online advertisement platform. Video publishers integrate the advertisement delivery technology into their web pages to create media player skins that wrap around embedded video players. When a viewer visits one of these web pages to watch a video clip, the video player is loaded to play the video clip. The media player skin communicates with the online advertisement platform to retrieve an advertisement and places it within the skin. The viewer is exposed to the advertisement while watching the video clip. |
申请公布号 |
WO2009044295(A3) |
申请公布日期 |
2009.06.04 |
申请号 |
WO2008IB03604 |
申请日期 |
2008.06.23 |
申请人 |
INSKIN MEDIA LTD.;KNIGHT, PATRICK, JAMES |
发明人 |
KNIGHT, PATRICK, JAMES |
分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
代理机构 |
|
代理人 |
|
主权项 |
|
地址 |
|