| 摘要 |
<P>PROBLEM TO BE SOLVED: To provide a content delivery system, capable of enhancing an appealing effect by inserting an advertisement related to a movable range of a user to a content without being constrained by the past movement history of the user, and an advertisement insert device and a terminal therefor. <P>SOLUTION: The terminal device detects and transmits position information of the user to the advertisement insert device, and performs processing to display advertisement information on a screen based on content information. The advertisement insert device specifies, upon receipt of the position information, a current location of the user that is an origin of moving range, predicts the user's moving range based on attribute information of the user, extracts store information of stores located within the moving range based on the specified origin of moving range and the predicted moving range, calculates, for each store of the extracted store information, an evaluation point based on the position information or attribute information of the user and the store information of the store concerned, selects a store based on the evaluation point, and requests an advertisement storage device to transmit advertisement related to the selected store. <P>COPYRIGHT: (C)2009,JPO&INPIT |
