SYSTEM AND METHOD FOR CONTEXT-ADAPTIVE SHAPING OF RELEVANCE SCORES FOR POSITION AUCTIONS

摘要

The present invention is directed towards systems and methods for ranking and providing advertisements in a position auction. The method of the present invention comprises receiving a search query and selecting at least one keyword based upon the search query. A list containing at least one keyword based upon the search query is returned and a list comprising at least one bid corresponding to the returned list of keywords is retrieved. The search query and list comprising at least one bid are used to train an offline simulator. The offline simulator creates a model that predicts optimal scoring factors. A priority score corresponding to each bid is computed using the optimal scoring factors and used to rank the list of bids. Advertisements are then provided corresponding to a plurality of the highest ranking bids.