TARGETED MOBILE CONTENT INSERTION AND/OR REPLACEMENT
摘要
<p>A method is provided for altering content of a webpage served from a content provider's server (32). The method includes: receiving a data request at a proxy server (22) over a wireless telecommunication network (20), the data request being initiated by a mobile device (10) served by the wireless network (20); forwarding the request from the proxy server (22) to the content provider's server (32) over the Internet (30) such that the content provider's server (32) returns a webpage with original content contained therein in response to the forwarded request; receiving the returned webpage at the proxy server (22); altering the original content of the webpage received by the proxy server (22); and, forwarding the webpage with the altered content to the mobile device (10) initiating the data request.</p>