SYSTEM AND METHOD FOR THE PROVISION OF AN INTERACTIVE BROADCAST PROGRAM

摘要

The invention relates to a method for the provision of an interactive broadcast program in which an audio and video data stream is generated, the audio and video data stream is transmitted to a plurality of receiver devices of various users, and the users interact with the interactive broadcast program by emitting at least one interactive message within the framework and for the provision of the interactive broadcast program. According to the invention, a central control unit (1) generates the audio and video data stream (V) by means of a rendering unit (12), wherein the rendering unit (12) acts together with the database system (2) for the generation of the audio and video data stream (V). The rendering unit (12) connects predefined audio and video data elements (D) which are stored in the database system (2) to the audio and video data stream (V), and the rendering unit (12) takes into account the at least one interactive message (S) in the generation of the audio and video data stream (V). The invention further relates to a system for the provision of an interactive broadcast program. In this way, a method and a system are created by means of which interactive broadcast programs, particularly for transmission to television terminals or mobile communications terminals, can be generated in a cost-effective and automatic way.