Method of writing and reproducing multimedia service by using tag and apparatus therefor

摘要

Provided are method and apparatus for writing and reproducing a multimedia service using a tag in order to provide an intuitive interface for a user using a multimedia service. The method includes selecting a multimedia service to be written (310); generating tag information identifying the selected multimedia service (320); and writing the generated tag information to a tag (330). Accordingly, multimedia service information and content information can be stored in a tag by being written to tag information using a common format, and thus the user can later execute a service operation by easily writing information of a desired service operation to a tag and then simply connecting the tag to a tag reading device (620).