摘要 |
Automatically managing procurement of advertised products, services, and events is performed by transmitting content that includes an advertisement and an information matrix. The information matrix includes at least one of an advertisement identifier indicative of the product, service, or event; a date identifier; or a set of rule parameters specifying offer conditions. A signal is received that is indicative of a user expressing a conditional interest in procuring the advertised product or service, or procuring one or more tickets for the event. The conditional interest is predicated upon specified procurement conditions being met. An updated set of rule parameters is received specifying updated offer conditions. The procurement conditions are compared against the offer conditions. Based upon the comparison, an updated offer is transmitted for the product, service, or event.
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