| 摘要 |
The claimed subject matter relates to an architecture that can utilize special metadata to facilitate an improved advertising model in connection with media content delivery. The architecture can monitor a media player device and can launch a metadata interface on the media player device upon detection that a pause feature has been activated. Accordingly, while the media player device is paused (and therefore not presenting the media in a normal fashion), a user can interact with the metadata interface. The metadata interface can provide, e.g., advertisements or additional information related to elements or objects that exist in the media. In addition, the metadata interface can launch suitable applications in accordance with the special metadata. Additionally, the architecture can embed metadata in the media, which can be done in accordance with an advertiser bidding model.
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