METHOD FOR INSERTING CONTENTS SEARCHED FROM STORAGE OF A HOST AND APPARATUS THEREOF

摘要

Provided are a method and apparatus for inserting a designated, specific advertisement stream to be played, searched from advertisement streams stored in a storage of a host, so as to play the advertisement stream in an AD break when advertisement streams stored in the storage of the host are used. The method of inserting second contents stored in a storage of a host while first contents input from an external provider are played includes: searching for the second contents by using location information indicating a location of the second contents stored in the storage; detecting signaling information indicating a section in which insertion of the second contents is allowed, from the first contents; and playing the searched, second contents in the second section of the first contents that are being played, based on the signaling information. A plurality of advertisement streams are stored in the storage and a specific advertisement stream designated by an application can be selectively played. Furthermore, specific video/audio components that constitute contents for advertisement can be designated and played so that the exposure effect of advertisements that are most interesting to a user can be maximized.