SYSTEMS AND METHODS FOR SERVING GENERALIZED GIFT CERTIFICATES TO CONSUMERS ON A WEB SITE

摘要

A system and method for providing generalized gift certificates, the generalized gift certificates allowing a user to purchase goods and services from one or more merchants in a merchant network via a redemption center. The redemption center utilizes user information and user target parameters to recommend merchants to the user and to target advertisements to users who have received one or more generalized gift certificates.