MODIFYING BROADCAST MEDIA AD CAMPAIGNS

摘要

Among other things, methods, computer program products, and systems can be used to modify a previously booked broadcast media ad campaign. For example, an previously booked broadcast media ad campaign can be modified by selecting one or more parameters from among multiple parameters associated with the previously booked broadcast media ad campaign. The selected one or more parameters are modified, and the modified one or more parameters are applied to the previously booked broadcast media ad campaign while the previously booked broadcast media ad campaign is still running.