METHOD OF MARKETING FOR ABSORBENT PAPER PRODUCTS THROUGH BRANDED PRINT PACKAGING

摘要

A method of communicating benefits to a consumer of an absorbent paper product, the method having the steps of: producing an absorbent paper product wherein the absorbent paper product includes a primary benefit and packaging the absorbent paper product for retail sale. The packaging includes a primary brand logo that is associated with an absorbent paper product and a secondary brand logo that is associated with a fabric softener.