发明名称 Providing personalized advertising
摘要 Provided embodiments include a device, apparatus, electronic system, computer program product, and method. A provided method includes generating a marketing impact information indicative of a physiological response by a person to an electronically displayed general advertisement. The method also includes sending the marketing impact information to an advertising-selector server. The method further includes receiving an indication of a targeted-advertisement chosen using an advertising rule responsive to at least a characteristic of the electronically displayed general advertisement and the marketing impact information. The method also includes facilitating an electronic display of the targeted advertisement.
申请公布号 US2009112693(A1) 申请公布日期 2009.04.30
申请号 US20070998779 申请日期 2007.11.30
申请人 JUNG EDWARD K Y;LEVIEN ROYCE A;LORD ROBERT W;MALAMUD MARK A;RINALDO JOHN D JR 发明人 JUNG EDWARD K.Y.;LEVIEN ROYCE A.;LORD ROBERT W.;MALAMUD MARK A.;RINALDO, JR. JOHN D.
分类号 G06F17/40 主分类号 G06F17/40
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