A method of identifying relevant information while a user views an application user interface is provided. A keyword(s) is identified from an application user interface presented at a first computer, wherein the identification is performed transparent to a user viewing the application user interface. The identified keyword is compared with information associated with a plurality of guide links. A guide link is associated with a categorized collection of information about a topic. A relevant guide link of the plurality of guide links is identified based on the comparison. If a relevant guide link is identified, a match between the identified keyword and the identified guide link is indicated at the first computer. If a relevant guide link is identified, a user may view the identified guide link at the first computer.