发明名称 METHOD AND APPARATUS FOR DETERMINING KEYWORDS FOR AN ADVERTISING CAMPAIGN
摘要 A system that for determines keywords to be used in an online advertising campaign for a merchant is presented. During operation, the system sends a request on behalf of the merchant to a user, wherein the request asks the user to search for a product or service offered by the merchant. In response to the request, the system monitors keywords that are used by the user to search for the product or service. Next, the system receives from the user an indication that a subset of the keywords produced search results for the product or service or for a similar product or service. The system then presents to the merchant a report which includes the keywords that the user used to search for the product or service so that the merchant can use one or more of the keywords for the online advertising campaign.
申请公布号 US2009112688(A1) 申请公布日期 2009.04.30
申请号 US20070931181 申请日期 2007.10.31
申请人 INTUIT INC. 发明人 HART MATT E.;ROSIN ROY M.
分类号 G06Q30/00 主分类号 G06Q30/00
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