发明名称 System, Method and Computer Program for Modifying Communications by Insertion of a Targeted Media Content or Advertisement
摘要 The present invention enables messages to be modified so as to include content such as multimedia objects, alphanumeric information and links that are thereafter delivered to individuals' communication devices in conjunction with an already-transmitted message. The content is selected by determining relevant and/or recent web page links that may be used as tags when modifying a message, such as SMS or MMS message, being delivered to each user's communication device. In the case of links to web pages, the search for relevant and/or recent links is tailored to the users who are sending/receiving the message and is designed to consider the resource usage requirements associated with content that is available from different Internet service providers. Embodiments are particularly well suited to the current state of web based services, where typically any given content can be sourced from various Internet service providers, each of which presents the content in a different manner, and thus has different resource usage requirements. For example, a given news story S sourced from provider A can require a bit rate of X, while the same news story S sourced from provider B can require a bit rate of Y, with Y being greater than X. With embodiments of the invention, information relating to story S can reach recipients from either providers A, B, and the selection is performed on the basis of the differences between the magnitudes of X and Y.
申请公布号 GB2453810(A) 申请公布日期 2009.04.22
申请号 GB20080003273 申请日期 2008.02.25
申请人 CVON INNOVATIONS LTD 发明人 GEOFF MORLEY;MARK KIRLEY
分类号 G06Q10/00;G06F17/30;G06Q30/00;H04L12/26;H04M3/42;H04M3/487 主分类号 G06Q10/00
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