METHOD AND OBJECT FOR EXTRACTING CONTENT HAVING A COMMERCIAL ASPECT FROM A MESSAGE EMITTED IN A RADIOCOMMUNICATION NETWORK

摘要

In order to broadcast a commercial content (C1, C3) corresponding to the centres of interest of a user of a communicating object (1a, 1b), the method of the invention comprises generating a message (M) including at least one piece of commercial content (C1, C2,..., Cn) associated with at least one piece of meta-information (MC1, MC2,... MCn) characterising the subject concerned by the commercial content, wherein said method is implemented by the object for extracting a piece of commercial content (C1, C3) from the message (M) only if the piece of meta-information of the content (MC1, MC3) corresponds to a piece of meta-information (MCE2, MCEm) characterising a centre of interest of the user.