摘要 |
A marketing system and method for customer specific promotions providing a yield management tool for casino resort properties to more effectively manage entertainment related assets and inventories to build new and existing customer business. The system provides a convenient method for consumers to realize promotional incentives proportional to their player wagering status at a broader level within the casino resort industry while simultaneously delivering casino resort operators a cost effective tool to maximize the value of their assets. The system utilizes register user supplied player wagering and comp data, and historical waging data on said registered users collected by the system from participating casino resort properties to build a broad-based casino customer database defining the waging profiles of individual gaming customers. Built on the foundation of this industry-wide database resource, the system's electronic transaction platform construction provides casino resort properties a facility to interact directly with gaming oriented customers to present compelling, customer specific promotional offers at the point of purchase where said customers make casino resort air/room travel plans and review purchase decision options.
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