MULTIMEDIA CONTENT ASSEMBLING FOR VIRAL MARKETING PURPOSES

摘要

Creating and editing time-varying media articles for viral marketing purposes is disclosed. The system comprises an user interface containing a parameter selection area and a presentation area. The user selects some general parameters of the video that he wants to generate and the system transforms those parameters into some more specific control parameters. These are then used to generate in a semi-automatic manner the video material from multiple segments stored on a server. A link is created referencing the selected parameters, allowing also the regeneration of the media article at any moment. Some of the control parameters can be set by default or localized e.g. accordingly to the user's geographical position. The link is sent to other recipients allowing them to modify the parameters and correspondingly the media articles. Some scenarios presenting the method application to marketing, sports and stories are disclosed.