ADVERTISEMENT FILTERING AND TARGETING THROUGH USER-PREFERENCES

摘要

A method is provided. The method includes (a) querying a viewer for a preference setting for provision of advertisements, (b) receiving from the viewer a response to the query for the preference setting for provision of advertisements, and (c) providing to the viewer an electronic signal, the electronic signal including (i) a first component having a main content portion, and (ii) a second component having advertisements in accordance with the received selection of advertisement preferences. The first component and the second component are distinct. Software and apparatus embodiments are provided as well.