发明名称 PERSONALIZED CONTENT DELIVERY USING NEURO-RESPONSE PRIMING DATA
摘要 A system evaluates source materials such as videos, imagery, web pages, text, etc., in order to determine priming characteristics associated with the source materials. The system also obtains user preferences such as user interests, purchase history, location information, etc. The priming characteristics and user characteristics are blended to obtain blended attributes. The blended attributes are correlated with stimulus material attributes to intelligently and dynamically select stimulus material such as marketing, entertainment, informational materials, etc., for introduction into the source material. The stimulus material may be inserted in real-time or near real-time into the source material for delivery to a user.
申请公布号 US2009083129(A1) 申请公布日期 2009.03.26
申请号 US20080234372 申请日期 2008.09.19
申请人 NEUROFOCUS, INC. 发明人 PRADEEP ANANTHA;KNIGHT ROBERT T.;GURUMOORTHY RAMACHANDRAN
分类号 G06Q30/00;A61B5/00 主分类号 G06Q30/00
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