SYSTEMS AND METHODS FOR PLANNING, ESTIMATING, AND BILLING ADVERTISING IMPRESSIONS

摘要

The present invention relates to systems and methods for determining the number advertising impressions delivered by advertisements. The present invention also relates to systems and methods for planning and billing advertising. Herein are disclosed a variety of measures, estimates, and indexes that may be used to improve the accuracy of advertisement estimation. Also disclosed are methods and systems for using the described indexes and modifiers to plan, estimate, and bill advertisements.