METHOD FOR MEASURING QUALITY OF ADVERTISEMENT AND SYSTEM FOR EXECUTING THE METHOD

摘要

A method for measuring quality of advertisement and a system for executing the method are provided to expose advertisement having good quality on the top, thereby providing good quality advertisement to users and increasing the number of clicks. An advertisement providing system unifies an advertisement database and an advertiser database(S101). The advertisement providing system stacks and keeps an advertisement pool including the advertisement database and the advertiser database(S102). The advertisement providing system determines and keeps a rank index of advertisement by using a quality index(S103). The advertisement providing system provides advertisement based on the rank index(S104).