| 摘要 |
A method for calculating prospective charge of an advertisement and a system for executing the method are provided to suggest prospective cost for an advertisement when an advertiser registers the advertisement or a business telemarketer registers the advertisement, thereby determining a reasonable advertisement budget. A prospective cost calculating system calculates a prospective cost of an advertisement. The prospective cost calculating system receives the maximum click cost with regard to an advertisement(S201). The prospective cost calculating system checks an average reference number for a keyword corresponding to the advertisement(S202). The prospective cost calculating system checks an average CTR per an advertisement area(S203). The prospective cost calculating system calculates a prospective cost calculating system based on the maximum click cost, the average reference number and the average CTR(S204). The prospective cost calculating system exposes the calculated prospective cost in an advertisement registration page(S205).
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