| 摘要 |
Method for conducting a marketing/advertising campaign using lunch bags includes determining at least one product or service to be advertised, determining graphic matter to be placed onto at least one face of the lunch bag, placing the graphic matter onto the face(s) of the lunch bag, identifying targeted users of the advertised product(s) or service(s) and providing the lunch bag having the graphic matter thereon only to the targeted users. Lunch bags can thus be used to effectively deliver advertisements to their customary users, i.e., children. Appropriate determination of the graphic matter based for example, on the age of the targeted children, and/or identification of the targeted users can optimize the effect of the advertisement.
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