| 摘要 |
A model for implementing a syndicated marketplace service is provided by an architecture that applies a payment instrumentation process to syndicated items, including advertising, classified listings, marketplace catalogs and the like, to expose such items as transaction-able in a virtual marketplace. The syndicated items are presented, as transactional advertisements or listings, through binding to transaction functionalities provided by user interface ("UI") gadgets. The UI gadgets provide targeted and contextual handling of the instrumented transactional advertisements or listings when implemented at a particular site. The model enables web site publishers to readily syndicate the necessary services to offer products and services that are targeted, for example by location, time, or audience demographic, and which may be closely related to themes, content, and information presented on the publisher's sites. The sales are transacted without requiring end-users to be redirected off the sites to purchase products and services from a centralized marketplace. |
