PRESENTING CONTENT TO A MOBILE COMMUNICATION FACILITY BASED ON CONTEXTUAL AND BEHAVIORIAL DATA RELATING TO A PORTION OF A MOBILE CONTENT

摘要

In embodiments of the present invention improved capabilities are described for associating a mobile content, such as a sponsored content, with contextual and/or behavioral data relating to a portion of a second mobile content, and presenting the mobile content to a mobile communication facility. Methods and systems are described for creating, storing, and utilizing a user profile based on contextual and behavioral information.