SYSTEM AND METHOD FOR GENERATING CREATIVES USING COMPOSITE TEMPLATES

摘要

A computer-implemented method for generating creatives 18 includes creating a first composite template 14. The method also includes defining one or more template elements 16 for use with the first composite template 14. The method further includes assigning data to each of the one or more template elements 16. The method also includes generating a first creative 18 based on the first composite template 14 and the assigned data. The first creative 18 comprises one or more creative elements corresponding to the one or more template elements 16.