| 摘要 |
A loyalty program is enabled by a data collection set-up. The data collection set-up collects and transmits both the loyalty data and the product barcode data to a server. The server links the product barcode to a customer's purchase profile and issues messages where appropriate. The messages may comprise a redeemable voucher that bears a unique barcode, or an error message that informs the customer and the retailer that an invalid loyalty card or voucher has been scanned. The product barcode data may be cross checked with a marketing database so that the server may enable manufacturers or other goods suppliers to provide targeted advertising.
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