SYSTEMS AND METHODS FOR SALES LEAD RANKING BASED ON ASSESSMENT OF INTERNET BEHAVIOR

摘要

Methods and systems are presented for assessing sales leads obtained through a lead generation product. One exemplary method comprises receiving consumer information from a potential consumer via a lead generation product; receiving activity information about the potential consumer's interaction with the lead generation product; using the received consumer information and received activity information to develop one or more category scores; and developing a sales lead quality score from the one or more category scores.