System and method for facilitating targeted mobile advertisement using metadata embedded in the application content

摘要

A method and system for facilitating targeted mobile advertisement to a mobile device, the method having the steps of: inserting, at an application server, metadata associated with advertising content into application data; forwarding the application data and metadata to the mobile device; stripping the metadata from the application data at the mobile device; acquiring advertising content based on the metadata; and consuming the advertising content.