| 摘要 |
A method and system for facilitating targeted mobile advertisement, the syst em having: a mobile device having: a communication subsystem adapted to receive broadcast channels; a scan engine; and at least one application adapted to consume dat a, create data or consume and create data, the application registering with the scan engine; and a broadcast server, the broadcast server being adapted to broadcast channels t o the mobile device, the channels including advertising content, wherein, the scan engine on the mobile device is adapted to accept or reject advertising content from th e broadcast server.
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