ADVERTISEMENT EFFECT DETERMINING METHOD, ADVERTISEMENT EFFECT DETERMINING SYSTEM, AND ADVERTISEMENT EFFECT DETERMINING PROGRAM

摘要

An advertisement effect determining method, an advertisement effect determining system and an advertisement effect determining program wherein the advertisement effects are not equally determined according to the lengths of telephone conversation times but can be appropriately determined with the wills of advertisers being reflected and wherein the billings of the advertisement charges can be achieved according to the degrees of the advertisement effects. The advertisement effect determining method comprises the steps of accepting a telephone call made based on identifying information (11a) provided, in relation to advertisement information (10a), on an advertisement providing site (12a) to connect the accepted telephone call to an advertiser telephone unit (7) indicated by the identifying information (11a); accepting input information (18) inputted and transmitted to the advertiser telephone unit (7); and determining, based on the accepted input information (18), an effect of the advertisement information (10a).