RECOMMENDATION SERVICE SYSTEM REFLECTING CONSUMER PREFERENCES

摘要

A recommendation service system for reflecting users' preference is provided to analyze the users' preference, and to reflect the analyzed results, thereby reflecting the users' preference to recommend products. A recommendation service server(200) perceives users' preference by using service usage information and user information sent from plural contents providing servers. The contents providing servers provide the service usage information and the information on users accessing the servers to the service server, and select recommendation targets by using the perceived users' preference, and provide the selected targets to users' mobile communication terminals(10).