Relevance Engine for Delivering Increasingly Relevant Content to Users

摘要

An electronic means for delivering increasingly relevant advertising content to users comprises a relevance engine a user enrollment portal so that the user can submit relevant user preference information to the engine, means for determining relevant advertising content to be delivered to the user based on submitted user preferences and use preferences learned by the engine, and, means for adjusting the relevance of advertising content delivered to the user based on user responses to the ads delivered.