| 摘要 |
Optimizing search engine advertising inventory includes storing a plurality of advertisements for a plurality of advertising techniques in an inventory database. The system and method includes, in response to a user search request, selecting one or more advertisements from the inventory database to be displayed in a selected advertising technique based on user click activity, advertisement performance data and the plurality of advertisements, selected for a search results page having the selected advertisement disposed thereon. The system and method thereby determines prospective inventory content for the inventory database based on the selected advertisements and advertising techniques. This prospective inventory content may be used to optimize storage of advertisements and advertising sales techniques, such as giving sales people an indication of which advertising techniques to be marketed or sold.
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